Tough Guy the Final Chapter! part 2
Pierre Duvelleroy, njuko founder & CEO with a Tough Guy race marshal

Pierre Duvelleroy, njuko founder & CEO with a Tough Guy race marshal

Written by: Tom Mannah, njukoUK Strategic Acct. Manager

PERTON, UK - Tough Guy is one of the most established events globally for obstacle course racing. With a history spanning over 30 years they attract thousands of participants per event. With an event of this size online registration requirements tend to be quite complex for good reason.

Last year Tough Guy decided to switch over from their old online registration platform to njuko.

Prior to their event in January 2017 we migrated all data from their previous online system onto the njuko platform so they could manage their participants from one place. This migration process involved thousands of participants who had signed-up throughout the year as individuals or teams.

We then built the new registration form to their requirements which made the registration process more efficient by creating a simpler user journey for the participant and giving Tough Guy more tools to manage their data. Finally, we consulted on the best option for on the day check in and bib allocation.

Our on-site check in and bib allocation solution was used for Tough Guy January 2107:

·         7 volunteers with 1 tablet each

·         On Saturday we checked-in 2,478 people throughout the day

·         On Sunday we checked-in 2,517 people within 5 hours.

·         Our busiest moment was between 10:30 – 10:36 where we checked in 122 people, or 20 people per minute.

Using our ‘next available number’ technology meant that as each participant was scanned through they were then synced to the next available bib-number. We then took a photo of the event waiver and attached it to their registration. Working this way meant that the participant was checked-in in a matter of seconds, and the event organiser also had a digital photo of their event waiver. All check-ins were updated in real-time to the njuko box. In addition the njuko box generates its own wifi and no data is stored on tablets . As a back-up plan, we also have the ability to process on-site check in offline so if the networks crash, our processes won’t.

‘Working with njuko over the past few months has been great. They not only provided great support and creative solutions to some of the challenges we had but they had a genuine willingness to make sure we were happy with their recommendations. The on-site check in solution was fantastic not only did it free up hundreds of hours of work for us (pre-event) but it made the overall day run a lot smoother than previous years. 

To give this context last year we checked-in around 400 people on the Saturday, this year it was over 2,400 which means we improved our efficiency by 600%.

Over the years we’ve worked with various online registration tech companies, so I’d definitely recommend njuko – we wouldn’t use anything else!’. Lucie Melling - Operations Manager, Tough Guy.

Tough Guy the Final Chapter! (part 1)
Tom Mannah, njukoUK Strategic Acct. Manager & "the" Mr. Mouse of Tough Guy!

Tom Mannah, njukoUK Strategic Acct. Manager & "the" Mr. Mouse of Tough Guy!

Written by: Tom Mannah, njukoUK Strategic Acct. Manager

PERTON, UK - 30 years ago Margaret Thatcher was Prime Minister; we had just legalized recording TV onto VHS; Footloose was released in cinemas and Prince Harry had just been born. Yet somewhere in this vintage-tinted social prism of this Great Britain, a man in Wolverhampton, had decided that the traditional 5k fun run…needed a bit of an edge!

Over the past 3 decades, hundreds of thousands of participants across the world have flocked to Wolverhampton to test their metal against conditions and challenges that have no place in modern life. These individuals have battled through sheets of January-sponsored ice, while navigating electric shocks, hypothermia and their own inner demons.

The story of Tough Guy is almost etheric, every time I hear it there’s a different emphasis to one of its many characteristics. In all honesty, I don’t think it’s a story that can be easily articulated because it’s narrative is always influenced by the story-teller making it almost impossible to identify any common threads. Like all great stories there are heroes and villains, larger than life characters and stunning plot twists. However, there is one thing that can be said about all stories, and that is, they all eventually come to an end.

So here we are in January 2017 delivering the final chapter to a story that’s not only given birth to a community, but has truly inspired the global rise of Obstacle Course Racing.

Over the weekend I had the absolute pleasure to have a one-on-one interview with the main man himself, the legendary...Mr Mouse!

With this being the final Tough Guy event, how do you see the future?

In April we’re doing the Mr Mouse Mud-a-thon they won’t do the Tough Guy course, but we’ll give them a really good time and keep entry fees low. We’ll be asking participants to fundraise for our charity partners and once they achieve that threshold we’ll refund them their entry fee. We’re not here to make money out of this but to redistribute funds to charities through positive physical activity and teamwork – this is the heart of community.

We all believe in charity, unfortunately some of the bigger charities have turned into massive businesses so half of the money that comes in goes to salaries and fighting other charities. I believe we can help the real/smaller charities all year long to get kids of the street, help with depression, PTSD and the disabled. They can use our facilities all year round to support them. Our responsibility as human beings is we’re here to reproduce and that means bringing children into the world so it’s our duty to leave the world in a better place than we found it and to bring peace to the world. We’re not politicians we’re fighting for life, a better life for everyone.

In July we’ll We’re looking to also build a super-human OCR course that NO ONE will complete. We’ll create a 15km ultimate course so they’ll need to learn new way of training. You’ll be able to run, build stamina, twist and contort your body in a way that suites the challenges ahead of you.

We’ll build the most difficult obstacle course in the world, where NOBODY, NOBODY can complete the obstacle course I build. We’ll need a super, super athlete who’ll need to learn a new way of training to learn to complete these new obstacles.

What I’m seeing is a brilliant, brilliant future! It’s all part of MYWORD Ltd Society.

Can you tell us more about MYWORD?

Mouse Youngers World ORunning Disciplines. MYWORD Ltd Society is the opportunity to bring everyone, ORunners, and Organisers together under one roof, one direction, one online registration platform.

This is a new not-for-profit organisation we’re creating that will help amplify the positive impact of OCR from the top-down - we’ll be working directly with event organisers throughout the world so they can use the trusted ToughGuy brand whilst receiving support, benefits and value from our experience and network.

By working this way runners will have a better experience and event organisers will gain more support and benefits through our programs. I’ve been developing this idea for years, and I’m incredibly passionate about it. The runners are the mass, and the people, it’s our job to do what’s right by them. They need to be treated correctly, and properly at all events. World of organisation of correct and proper obstacle runs. We’ve got something at our fingertips to make this work.

One thing I’ve been asked by event organisers is that ‘If this is Tough Guy’s last event why bother switching registration systems’?

We parted ways with our old tech provider because they were too greedy and their tech didn’t really work for us. I’ve been trying to tell them where the future should lie, but they wouldn’t listen. I tried to look into building our own system but then Pierre (njuko) came along and here we are back together and we’ve made it click and work. We wanted a technology partner that listens to us, works with us and most of all – understands us. This has given me the spirit to carry on. I can’t stop can I, I love it but I have to stand back a bit and use my talents elsewhere.

In Closing

As this interview came to an end I could tell Mr Mouse was itching to get back to the event. As I thanked him for his time there was a brief pause, and in this moment hung the emotional prefix that was ubiquitous throughout the day - this was the last time he’ll go and greet the winners; the last time he’ll play host to thousands of winter masochists and the last time this playground of hell will wear the name Tough Guy.

I’ve spent the past 4 years attending endurance events up and down the country, so I’m pretty used to the hype, anticipation and community spirit that normally accompanies such occasions. However, this weekend’s vibe was intensified with the knowledge that this was the final bout - the atmosphere spoke for itself through nostalgic bear hugs and electric smiles.

Moving forward, Mr Mouse will be putting on fun charity and community events on at the farm where participants will be encouraged to fundraise, and once they do, their entry fee is refunded. This fundraising model is rare and highlights an authentic will to use his land as a platform to increase physical activity while raising funds for much needed charities and good causes. The Tough Guy spirit will definitely emerge at the planned World Championships in July, so that’s a date to get in the dairy if you’re up for the challenge.

The WORDS initiative is a very exciting proposition. By giving away the brand, and its inherited trust, event organizers will have the opportunity to benefit from the Tough Guy brand while enjoying multiple benefits such as chip-timing, an online entry system and merchandise. The value in working this way is that because MYWORD Ltd Society will act as an independent group, they’ll have more leverage with companies to negotiate better deals. When you add to that, the fact that it’s setup as a non-profit then it makes for a very exciting venture for the right partners. In a nutshell – it’s an exciting and unique partnership opportunity that’ll keep on giving.

Ever Smiling, Every Praying That Sport Brings Peace To This World. Before the end of February, Mr Mouse Peace Initiative will be stunningly announced.

For more information on upcoming events please check the Tough Guy website, and if you’re an event organizer who would like to learn more about MYWORD Ltd Society then please feel free to contact me in the comments section below.

Feature Updates

Written by: Tom Mannah, njukoUK Strategic Account Manager

LONDON, UK - It’s been an exciting past few months over at njuko HQ as our team have been redefining online registration, getting into the festive spirit and expanding our partnerships across the channel.

Give the gift of fitness

Over the years we’ve focused on developing tech that is versatile enough to achieve almost any objective, so when we were asked ‘Can you create a registration process for Christmas Vouchers?’ not only did we say ‘Yes’, but it was live within 24 hours.

So this Christmas make sure that you’ve got the right solutions for your customers and their loved ones.

Mobilizing video

When it comes to event marketing, video is king and is mobile gold. With video accounting for 57% of all consumer traffic, and 64% of consumers are more likely to purchase after watching a video, we know it’s an essential part of any marketing strategy.

When you combine this with the fact that nearly 60% of event registrations occur on mobile, it made perfect sense for us to add video to the registration page.

What a great way to get participants excited, engaged and signing-up!

Team registrations with reserved waves

While sport event management is an ever evolving industry we don’t just listen to what’s happening - we anticipate and innovate.

Our new team and wave functionality truly is an industry first. Through our team-waves reserve options you can allow for team captains to register/pay for themselves and have others join their team, but that’s not it. You can also reserve the amount of spaces in a wave for a team until a certain date (maybe the next price rise), and if the team isn’t fully formed by a set-date those places go back on sale. 

This is designed to get team-captains registered while invoking a sense-of-urgency to recruit. ‘Sign up now and reserve your spaces before the price rise’.

njuko Cashback

We’ve developed a brand new functionality that allows our clients to create ‘Cashback’ offers. This is a great leap forward when it comes to marketing to teams, and best of all it’s completely automated giving you a new dimension to your marketing strategies.

This simple rule gives you the ability to automatically refund £x amount when a team reaches a certain size. ‘Sign up a team of 50 and get £50 cashback’.

njuko launches in the UK and Ireland

A few months ago njuko made its way to the UK & Ireland. We’re delighted to be the chosen technology partners of Tough Guy, Nuclear Races, RunIreland and a whole lot more.

njuko Has Established Itself in the Arena of Digital Management of Sports Events
njuko's Founder & CEO, Pierre Duvelleroy

njuko's Founder & CEO, Pierre Duvelleroy

(Translated from the original French article from )

November 11, 2016

BIDART, FR - njuko has developed tools which facilitate and improve the management of endurance events. It is already the industry leader in France and has 12 employees.

In 2012, Pierre Duvelleroy created an online registration and event technology company.  The manager is rich with experience in this particular sector in the United States. His mission in creating njuko is to do better in terms of ownership of data and develop the standard of a "white label" service.

The company offers organizers of large sporting events a complete management solution from A to Z, without putting its own brand out front. It's platform encompasses everything from entries, financial aspects and reporting, but also logistical preparation of the competition. Thus, competitors can upload their supplemental documentation online and organizers benefit from easy access of this information on D-Day.

In 2015, the company, which employs twelve people (nine in France, two in the United Kingdom and one in the United States) had a turnover of € 600,000 and managed € 22 million in registrations from Organizers of endurance sports events (running, cycling, mountain biking, etc.).

Some of njuko's largest customer include; the marathons of Luxembourg, Geneva, the Haute Route cycling race in the most mythical passes of the Pyrenees and also the most historic customer, Issy-les-Moulineaux Christmas corrida--a race in which the 16,000 participants are dressed as Santa Claus.

Njuko has been a leader in its business in France since the end of 2014 and plans to open up new markets abroad. The Aquitaine of the year award distinguishes successful companies in each department of the region.